Why Advanced Course Bundling Is a Must-Have Strategy in 2025
The online education industry is expected to surpass $375 billion by 2026, making it a competitive space for course creators. To stand out, you need to deliver value that not only attracts students but also drives higher revenue.
Enter course bundling.
By combining complementary courses and services into packages, Kajabi allows you to:
- Boost average order value (AOV).
- Attract a wider audience.
- Increase lifetime customer value.
Whether you’re new to course creation or a seasoned expert, mastering advanced bundling techniques will set you apart in 2025.
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What Is Course Bundling in Kajabi?
Course bundling is the process of grouping multiple digital products—such as courses, coaching sessions, and memberships—into a single offer. Kajabi's powerful platform makes this seamless, offering creators a variety of bundling options:
- Course-Only Bundles: Combine multiple courses into one cohesive package.
- Course + Coaching: Add value with personalized or group coaching.
- Membership Bundles: Offer access to bundles as part of a membership subscription.
These bundles cater to diverse audiences, helping you maximize both value and profit.
Top Benefits of Bundling with Kajabi
For Course Creators:
- Higher Revenue Per Sale: Encourage larger transactions with tiered offers.
- Simplified Marketing: Promote a single high-value package instead of individual products.
- Increased Cross-Selling Opportunities: Introduce students to more of your content.
For Students:
- More Value: Access more content for less than buying courses individually.
- Simplified Learning: Get all relevant resources in one purchase.
- Tailored Experiences: Bundles that cater to specific goals or learning paths.
5 Advanced Course Bundling Techniques for 2025
1. Tiered Bundling Offers
Create bundles with multiple pricing tiers to appeal to a wide range of students.
Example:
- Basic Bundle: 1 foundational course.
- Pro Bundle: 2 courses + downloadable resources.
- VIP Bundle: All courses + exclusive coaching sessions.
Why It Works:
Tiered pricing not only attracts budget-conscious learners but also entices serious students to opt for higher-value packages.
2. Themed Bundles for Niche Audiences
Group courses around a specific theme to target a niche audience.
Example Themes:
- Digital Marketing Experts: Courses on SEO, Google Ads, and social media marketing.
- Personal Development Enthusiasts: Courses on mindset, productivity, and goal-setting.
Why It Works:
Niche bundles make it easier for potential buyers to see how the package aligns with their goals.
3. Subscription-Based Bundling
Offer your entire course library for a monthly or annual subscription.
Example:
- $49/month for unlimited access to all courses and any new content added.
Why It Works:
Subscriptions generate recurring revenue and keep students engaged long-term.
Pro Tip: Use Kajabi’s drip feature to release new content periodically, encouraging subscribers to stay enrolled.
4. Time-Sensitive Offers
Create urgency with limited-time bundles.
Example:
“2025 Launch Special: Get 3 top-rated courses for the price of 1 (expires January 15th).”
Why It Works:
Urgency drives quick decision-making, increasing conversions.
5. Course + Coaching Hybrid Bundles
Combine courses with one-on-one or group coaching for a premium offering.
Example:
“Complete Business Growth Package: Access 3 courses and 5 personalized coaching sessions.”
Why It Works:
Adding coaching increases perceived value and delivers personalized support for better student outcomes.
How to Create a Course Bundle in Kajabi
Step 1: Select Complementary Courses
Choose courses that work together to solve a broader problem or achieve a bigger goal.
Step 2: Set Pricing Tiers
Establish 2-3 tiers with incremental value to encourage upsells.
Step 3: Craft a Compelling Sales Page
Highlight the benefits of the bundle, include testimonials, and add FAQs to address concerns.
Step 4: Promote Your Bundle
Leverage Kajabi’s email automation, social media campaigns, and affiliate programs to reach your audience.
Here is a 30-day FREE trial for you!
Marketing Tips for Successful Course Bundling
Leverage Social Proof
Include testimonials and success stories from students who benefited from your courses.
Use Storytelling
Show how your bundle helps students achieve a transformation or solve a specific problem.
Add Bonuses
Incentivize purchases by offering limited-time bonuses like exclusive webinars or downloadable guides.
Success Story: Course Bundling in Action
A Kajabi creator offering fitness courses launched a “Total Wellness Bundle” that included:
- A yoga course.
- A nutrition guide.
- 3 private coaching sessions.
Results:
- Revenue increased by 45% in 3 months.
- Students reported higher satisfaction and better results.
- Customer retention rates improved due to added value.
Start Boosting Your Revenue with Kajabi Today
Course bundling is more than a sales tactic—it’s a way to provide unmatched value to your students. With Kajabi’s tools, creating and promoting advanced bundles is easier than ever.
Ready to elevate your business? Try Kajabi for free for 30 days with my affiliate link here and start creating revenue-boosting bundles today.
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