The Kajabi Beginner’s Guide to Email Marketing: Build & Automate Your List for More Sales

If you're using Kajabi for online courses, coaching, or memberships, mastering email marketing is crucial for growing your business. A well-optimized email marketing strategy helps you:

• Grow your email list with high-converting opt-ins
• Automate email sequences to nurture leads
• Convert subscribers into paying customers
• Increase retention and engagement

In this beginner’s guide to Kajabi email marketing, you'll learn how to set up, automate, and optimize your email campaigns for maximum results.

🚀 Let’s dive in!

Get your Free Kajabi Email Sequence Success Kit here!

Why Kajabi Email Marketing? (SEO Keyword: Kajabi email marketing features)

Kajabi isn’t just a course hosting platform—it includes a built-in email marketing system, eliminating the need for third-party tools like Mailchimp or ConvertKit. With Kajabi Email, you can:

✅ Build and grow your email list using opt-in forms and landing pages
✅ Send email broadcasts for product launches, promotions, and newsletters
✅ Automate email sequences to nurture leads and drive sales
✅ Segment your audience for more personalized messaging
✅ Track email performance with open rates, click rates, and conversions

💡 Pro Tip: Kajabi’s visual email builder lets you design professional emails without coding, making it perfect for beginners!

Step 1: How to Build an Email List in Kajabi

1. Create a Lead Magnet to Attract Subscribers

A lead magnet is a free resource offered in exchange for an email address. It should be valuable, actionable, and relevant to your audience.

Best Lead Magnet Ideas for Kajabi Users:

• PDF Checklists & Cheat Sheets (e.g., "Kajabi Email Marketing Checklist")
• Mini-Courses (e.g., "How to Set Up Your First Kajabi Funnel")
• Webinars & Live Workshops (e.g., "Kajabi Email Mastery in 7 Days")

2. Set Up an Opt-In Form in Kajabi

To collect email addresses, create an opt-in form inside Kajabi:

1. Go to Marketing → Forms → New Form
2. Add form fields (Name, Email, etc.)
3. Enable double opt-in for higher email deliverability
4. Set up an automated thank-you email to confirm their subscription

Pro Tip: Embed opt-in forms on your blog, homepage, and course sales pages to maximize conversions.

3. Design a High-Converting Kajabi Landing Page

A landing page converts visitors into subscribers. In Kajabi, go to Website → Pages → New Landing Page and choose a template.

Key Elements of a High-Converting Landing Page:

• Compelling Headline ("Get My Free Kajabi Email Marketing Guide!")
• Clear Benefits ("Learn how to automate your sales in Kajabi!")
• Eye-Catching CTA Button ("Download Now")

SEO Tip: Use keywords in your landing page title and meta description to rank higher in search engines.

Step 2: How to Set Up Email Automation in Kajabi

Once you’ve captured leads, nurture them with automated email sequences. Here’s how:

1. Create an Email Sequence in Kajabi

1. Go to Marketing → Email Campaigns → New Email Sequence
2. Choose a pre-built template or start from scratch
3. Add 5-7 automated emails over a 7-day period

Example: 5-Day Kajabi Email Welcome Sequence

• Day 1 – Welcome & Deliver Lead Magnet: Send a thank-you email + download link
• Day 2 – Share Value & Quick Wins: Teach a small tip or strategy
• Day 3 – Address a Common Pain Point: Highlight a problem & offer a solution
• Day 4 – Social Proof & Testimonials: Share success stories from past clients or students
• Day 5 – Make a Low-Pressure Offer: Introduce your course or membership with a special bonus

Kajabi Automation Tip: Use tags and conditions to send different emails based on subscriber behavior (e.g., "If they click a link, send a follow-up email").

Step 3: Sending Broadcast Emails in Kajabi

A broadcast email is a one-time email sent to your entire list (or a segment).

Best Email Campaigns for Kajabi Users:

• Course Launch Emails – Announce your new Kajabi course or membership
• Webinar Invitations – Promote live coaching sessions
• Limited-Time Discounts – Drive sales with exclusive offers
• Weekly Email Newsletters – Build relationships with valuable content

Pro Tip: Always include one clear CTA per email to increase conversions.

Step 4: Kajabi Email Marketing Best Practices

To boost open rates, click-through rates (CTR), and engagement, follow these expert tips:

1. Write Attention-Grabbing Subject Lines

Your email subject line determines whether subscribers open your email.

High-Converting Subject Line Examples:

• "Your Free Kajabi Email Checklist (Download Inside)"
• "3 Kajabi Email Automation Hacks You Need to Try"
• "LAST CHANCE: Save 20% on Your Kajabi Course Today!"

SEO Tip: Keep subject lines under 50 characters for better mobile visibility.

2. Optimize Email Timing for Better Engagement

Best Days to Send Kajabi Emails:

• Tuesday & Thursday (highest open rates)
• Morning (8-10 AM) or Evening (6-8 PM)

3. Track & Improve Email Performance in Kajabi

Kajabi provides email analytics to track:

• Open Rates (Aim for 25%+)
• Click-Through Rates (CTR) (Aim for 3-5%)
• Unsubscribe Rate (Keep below 1%)

Pro Tip: If open rates are low, test new subject lines. If CTR is low, improve CTA clarity.

Final Thoughts: Master Kajabi Email Marketing & Grow Your Business

Kajabi email marketing is a powerful tool for course creators, coaches, and membership site owners. By following this step-by-step guide, you’ll be able to:

✅ Grow your email list with high-converting lead magnets
✅ Automate your email sequences for better lead nurturing
✅ Send broadcast emails to engage and convert subscribers

🚀 Ready to take action? Start your 30-day free Kajabi trial here and build your email marketing funnel today!

Click here to get your free trial!