The 5 Most Common Kajabi Mistakes (And How to Avoid Them in 2025)

Struggling with Kajabi? Avoid These Costly Mistakes and Launch Faster

You’ve seen the success stories—course creators making six and seven figures using Kajabi.

So, you took the plunge.

You signed up, ready to build your online course, membership, or coaching program… but now you’re stuck.

• Where do I even start?
• Why does this feel so overwhelming?
• What if I set this up wrong and waste months of my time?

Sound familiar? You’re not alone.

Kajabi is an all-in-one powerhouse, but many creators get lost in the setup process—leading to frustration, delays, and lost sales.

But here’s the good news: these mistakes are avoidable.

In this guide, you’ll learn the five most common Kajabi mistakes and exactly how to fix them, so you can launch faster and start making sales without the tech headaches.

Let’s dive in.

Turn Your Course into a Revenue Machine – Learn More

Mistake #1: Overcomplicating Your Setup (Keep It Simple!)

Kajabi has so many features—funnels, automations, coaching, podcasts, and more.

And that’s where most people get stuck.

Instead of focusing on what actually drives revenue, they try to build everything at once.

How to Avoid This Mistake:

✅ Start with a simple funnel—one offer, one sales page, one email sequence.
✅ Ignore unnecessary features—you don’t need a community, podcast, and coaching setup to make sales.
✅ Use Kajabi’s Pipelines—pre-built funnels make setup easy and stress-free.

💡 Pro Tip: If you’re launching a course, start with a simple sales page + checkout page + email follow-up sequence.

Mistake #2: Ignoring Email Marketing (Your #1 Sales Tool!)

Most Kajabi users focus on building their course but neglect their email list—which is a massive mistake.

Your email list is your biggest asset. Without it, your launches will feel like you’re selling to crickets.

How to Avoid This Mistake:

✅ Create a lead magnet—offer a free resource (e.g., checklist, mini-course, or guide) to attract email subscribers.
✅ Set up automated emails—welcome new subscribers, build trust, and guide them toward your paid offer.
✅ Email consistently—nurture your list before you launch, not just when you want to sell.

💡 Pro Tip: Kajabi’s email automation lets you send pre-written sequences that convert leads into buyers while you sleep.

Mistake #3: Using a Weak Sales Page (Conversions Will Suffer!)

Kajabi gives you stunning sales page templates—but if your copy isn’t compelling, people won’t buy.

Here’s what not to do:
🚫 A boring headline ("Welcome to My Course!")
🚫 A feature-heavy description ("10 modules and 25 PDFs!")
🚫 No urgency or call-to-action

How to Avoid This Mistake:

✅ Write a powerful headline—focus on the transformation, not just the course content.
✅ Use persuasive copy—speak to your audience’s pain points and desires.
✅ Add social proof—testimonials and student success stories build trust.

💡 Pro Tip: Kajabi lets you A/B test different headlines and CTA buttons—use this to optimize conversions.

Mistake #4: Making Checkout Too Complicated (Friction Kills Sales!)

Picture this:

A customer is ready to buy, but your checkout page has too many steps, unnecessary form fields, or requires them to create an account first.

Result? They abandon the purchase.

How to Avoid This Mistake:

✅ Use Kajabi’s one-step checkout—reduce friction and make purchasing easy.
✅ Offer multiple payment options—allow both one-time payments and payment plans.
✅ Add trust elements—display testimonials, secure payment icons, and money-back guarantees.

💡 Pro Tip: Kajabi lets you customize your checkout page—keep it clean, simple, and distraction-free.

Mistake #5: Trying to Do Everything Alone (This Slows You Down!)

Kajabi is powerful, but that doesn’t mean you have to figure it all out by yourself.

Many creators waste months stuck in setup mode, watching endless tutorials and second-guessing their funnel.

How to Avoid This Mistake:

✅ Get expert guidance—a Kajabi coach can help you launch faster and avoid mistakes.
✅ Join a Kajabi community—learn from others who’ve been in your shoes.
✅ Focus on action, not perfection—your first version doesn’t have to be perfect to make sales!

💡 Pro Tip: Need help? Book a free 30-minute Kajabi strategy call and get expert guidance on your sales system.

Get 50% off Monthly & Annual Plans here!

Final Thoughts: Get Kajabi Working for You (Without the Headaches)

Kajabi is an incredible platform, but making these mistakes will slow you down and cost you sales.

By avoiding these five pitfalls, you can:
✅ Launch your course faster (without feeling overwhelmed)
✅ Sell confidently (with a proven sales system)
✅ Start making money from your expertise—sooner than you think