How to Build a Profitable Kajabi Membership Site for Recurring Revenue

A Kajabi membership site is one of the best ways to create predictable recurring revenue while offering long-term value to your audience. Whether you're a course creator, coach, or entrepreneur, a membership model allows you to scale your business while maintaining consistent cash flow.

Unlike selling one-time courses, a Kajabi membership provides monthly recurring income and fosters a loyal community. In this guide, you’ll learn how to build a successful Kajabi membership site, from choosing the right model to marketing and retention strategies.

What Is a Kajabi Membership Site?

A Kajabi membership site is a subscription-based online platform where members pay a monthly or annual fee to access premium content, coaching, or a private community.

Why Create a Kajabi Membership Site?

• Generate Recurring Revenue: Memberships provide predictable monthly income instead of one-time sales.
• Increase Customer Lifetime Value (CLV): Members stay subscribed longer, leading to higher revenue per customer.
• Scale Your Business Efficiently: Create content once and serve unlimited members without extra work.
• Build a Stronger Audience Connection: Memberships foster a sense of exclusivity and community.

Kajabi Membership Site Example

My own Kajabi membership business has over 300 members and generates $300,000+ per year, all without running ads. By offering exclusive content, live coaching, and a private community, I’ve built a scalable, high-retention business model.

 🚀 Ready to start? Get a free 30-day Kajabi trial here!

Step 1: Choosing the Best Kajabi Membership Model

Before setting up your Kajabi membership site, decide which model fits your niche and audience.

1. Content-Based Membership

A content-driven Kajabi membership gives members exclusive access to courses, templates, and resources.

🔹 Best for: Course creators, educators, and niche experts.
🔹 Example: A Google Ads Growth Hub membership where subscribers get new ad strategies, case studies, and templates every month.

2. Community-Based Membership

A community-driven membership focuses on networking, coaching, and peer-to-peer learning.

🔹 Best for: Business masterminds, coaches, and consultants.
🔹 Example: A Private Kajabi Mastermind Group where members network, share wins, and get expert coaching.

3. Hybrid Membership (Content + Community)

The most profitable Kajabi membership combines exclusive training, coaching, and community engagement.

🔹 Best for: High-value coaching programs.
🔹 Example: A Kajabi Business Accelerator that includes:

• Monthly training videos
• Private mastermind group
• Live coaching calls

Step 2: How to Set Up a Kajabi Membership Site

1. Create Your Membership Product

Go to Products → New Product → Membership and choose a compelling name, like:
✅ Google Ads Mastery Membership
✅ 7-Figure Coaching Club

2. Upload Your Content

Start with at least 3-5 valuable resources to ensure new members get instant benefits:

• Training videos
• Downloadable templates
• Exclusive Q&A recordings

3. Set Your Pricing Structure

Go to Sales → Offers → New Offer and select your pricing plan:

• Monthly Subscription: $27–$97/month for predictable revenue.
• Annual Plan: A discounted yearly option to boost retention.
• Lifetime Access: A one-time payment for premium memberships.

Step 3: Creating a High-Converting Kajabi Membership Sales Page

Your Kajabi membership sales page must convert visitors into paying members. Focus on:

🔹 A Compelling Headline: Example—"Your Exclusive Google Ads Growth Hub—New Strategies Every Month!"
🔹 Key Benefits: Explain what members gain, such as exclusive training, coaching calls, and a thriving community.
🔹 Social Proof & Testimonials: Showcase success stories from happy members.
🔹 Clear Pricing Breakdown: Offer monthly vs. annual plans for flexibility.
🔹 Strong Call-to-Action (CTA): Example—"Join Now & Get Instant Access!"

💡 Pro Tip: Boost conversions with limited-time bonuses, such as a free coaching call for new members.

Download Your Free Kajabi Course Launch Checklist Here!

Step 4: How to Get More Kajabi Membership Sales

1. SEO-Optimized Blog Content

Write Kajabi membership-related blog posts targeting high-intent keywords. Examples:

• How to Build a Kajabi Membership Site
• Best Kajabi Sales Funnel Strategies
• How to Create Recurring Revenue with Kajabi

📌 Link these blog posts to your membership sales page for organic traffic.

2. YouTube & Social Media Marketing

Create YouTube videos on:

• "How to Start a Kajabi Membership Site"
• "Kajabi Pricing & Membership Models Explained"

Add your membership link in every video description.

3. Email Marketing & Lead Magnets

Use a 3-email sequence to convert leads into members:
1️⃣ Introduce the membership benefits.
2️⃣ Share testimonials & success stories.
3️⃣ Add urgency: “Join before prices increase!”

💡 Bonus: Offer a free trial or lead magnet, like a mini-course or checklist.

Step 5: Retaining Members & Reducing Churn

To keep members engaged, consistently provide:

• New content every month (videos, templates, expert interviews)
• Exclusive perks (discounts, VIP coaching, early access)
• Community engagement (networking opportunities, private groups)

💡 Pro Tip: Send personalized check-ins to inactive members after 30 days of inactivity.

Final Thoughts: Build a Profitable Kajabi Membership Site

A Kajabi membership business is one of the best ways to create recurring revenue while serving your audience. By implementing these strategies, you can build a scalable, profitable membership site that retains members and generates predictable income.