Kajabi Coaching Programs: Turn Your Expertise Into a Profitable Business

If you have specialized knowledge or experience, launching a coaching program is one of the best ways to monetize your expertise. However, managing clients, scheduling sessions, and handling payments manually can be time-consuming—unless you automate the process with Kajabi.

With Kajabi Coaching Programs, you can streamline your online coaching business, automate client onboarding, and scale your services effortlessly. In this guide, I’ll walk you through how to create, launch, and grow your coaching program using Kajabi’s all-in-one platform.

Why Kajabi Is the Best Platform for Online Coaching Programs

Unlike other coaching platforms that require multiple tools for scheduling, payments, course content, and email marketing, Kajabi offers an all-in-one coaching solution. Here’s why it’s the best platform for coaches:

• No third-party tools required – Kajabi handles scheduling, payments, email automation, and content delivery all in one place.
• Automated client onboarding – Set up welcome emails, intake forms, and session reminders automatically.
• Flexible coaching models – Offer one-on-one coaching, group programs, or hybrid coaching courses.
• Integrated sales funnels – Use Kajabi Pipelines to attract leads, nurture them, and convert them into paying clients.
• Seamless payment processing – Accept payments securely without needing external invoicing tools.

Pro Tip: By using Kajabi, you can spend less time managing clients and more time coaching while increasing your revenue.

Step 1: Choose Your Coaching Model

Before setting up your Kajabi Coaching Program, decide which coaching structure best suits your business goals.

1:1 Coaching (Private Coaching)

• Ideal for high-ticket clients who need personalized guidance.
• Great for customized strategies, accountability, and mentorship.
• Kajabi allows you to schedule calls, track progress, and send automated follow-ups.

Group Coaching

• Best for scaling your expertise while still offering live interactions.
• Allows you to coach multiple clients at once, increasing revenue potential.
• Kajabi’s Community feature lets you create a private coaching group for support and discussions.

Hybrid Coaching + Course Model

• Combines self-paced learning with live coaching sessions.
• Lets clients watch pre-recorded lessons before attending live coaching calls.
• This model allows you to reduce 1:1 coaching time while still offering support.

Pro Tip: A hybrid model is one of the best ways to scale your coaching business while creating passive income from online courses.

Step 2: Set Up Your Kajabi Coaching Program

Once you’ve decided on your coaching model, follow these steps to launch your coaching program on Kajabi.

1. Create Your Coaching Program in Kajabi

• Log into your Kajabi dashboard
• Go to Products > Coaching
• Click "New Coaching Program"
• Set your program name, description, pricing, and session details

2. Customize Your Coaching Structure

Kajabi lets you create a structured coaching program with:

• Pre-defined session outlines for consistency
• Built-in scheduling tools (integrate with Calendly or Google Calendar)
• Client progress tracking to monitor their journey

3. Automate Client Onboarding

Make onboarding seamless with Kajabi Automations:

• Send instant welcome emails with session details and next steps.
• Offer pre-recorded lessons or worksheets before live coaching calls.
• Set up automated email reminders for upcoming sessions.

Pro Tip: Add an intake form to gather important client details before your first session.

Book your Free 30-Minute Kajabi Coaching Discovery Call now!

Step 3: Market & Sell Your Kajabi Coaching Program

1. Build a High-Converting Coaching Sales Page

A compelling Kajabi sales page should:

• Clearly define who your coaching program is for and the transformation clients will experience.
• Highlight key benefits, testimonials, and success stories.
• Include a strong call-to-action (CTA) like “Apply Now” or “Book a Free Call.”
• Offer limited-time bonuses or early-bird pricing to create urgency.

2. Use Kajabi Pipelines to Automate Your Sales Funnel

Kajabi’s Pipelines automate your lead generation and sales. Here are the best ones for coaches:

• Webinar Funnel – Offer a free live or automated webinar that leads to your coaching program.
• Lead Magnet Funnel – Give away a free guide, checklist, or mini-course in exchange for an email, then nurture leads with an email sequence.
• Application Funnel – Pre-qualify coaching clients by requiring them to fill out an application form before booking a discovery call.

3. Promote Your Coaching Program With Email Marketing

Kajabi’s email automation tools let you:

• Send a 7-day email sequence to introduce your coaching program.
• Use testimonials and case studies to build credibility.
• Include urgency tactics like limited spots, bonuses, or deadline-based pricing.

Pro Tip: Segment your email list based on engagement so warm leads receive more targeted messaging.

Step 4: Scale Your Coaching Business With Kajabi

Once your Kajabi Coaching Program is up and running, here’s how to scale your business without burning out:

1. Create a Membership for Ongoing Coaching

• Offer a Kajabi Membership where clients can access ongoing coaching, exclusive content, and a private community.
• Provide monthly live calls, new training, and accountability check-ins.

2. Turn Your Coaching Framework Into a Course

• Record your coaching sessions and curriculum and package it into a self-paced Kajabi course.
• Sell the course as a lower-cost entry offer before upselling to higher-ticket coaching.

3. Run Paid Ads to Fill Your Coaching Spots

• Use Google Ads and Facebook Ads to drive traffic to your lead magnet or webinar funnel.
• Retarget visitors who viewed your sales page but didn’t sign up.

Pro Tip: Leverage Kajabi’s affiliate program by partnering with influencers who can promote your coaching program for a commission.

Here's a 30-day Kajabi trial for you!

Turn Your Expertise Into a Profitable Coaching Business With Kajabi

Kajabi makes it easy to launch, automate, and scale your coaching program—all in one place. Whether you’re offering 1:1 coaching, group programs, or a hybrid model, Kajabi provides the tools to grow your business and maximize your impact.