How to Use Kajabi Pipelines to Launch Your Next Product

Launching a new online course, coaching program, or membership can be overwhelming—especially if you’re manually setting up emails, landing pages, and sales pages. But with Kajabi Pipelines, you can automate your entire product launch funnel, making the process seamless and stress-free.

In this guide, I’ll show you how to use Kajabi Pipelines to create a high-converting launch and sell your digital products on autopilot.

What Are Kajabi Pipelines?

Kajabi Pipelines are pre-built sales funnels that help you capture leads, nurture potential customers, and drive sales—all without manual effort. Instead of setting up individual landing pages, emails, and checkout sequences, Kajabi automates the entire process for you.

Why Use Kajabi Pipelines for Your Product Launch?

✅ Save time with a fully automated sales funnel
✅ Generate leads and nurture them effortlessly
✅ Increase conversions using proven marketing strategies
✅ Eliminate tech headaches with a done-for-you setup

Now, let’s dive into how to set up your Kajabi sales funnel and launch your product successfully.

Step 1: Choose the Right Kajabi Pipeline for Your Product Launch

Kajabi offers several pre-built Pipeline templates, each designed for different types of launches. Here are the best ones for launching a new product:

1. Product Launch Pipeline

Perfect for a timed launch strategy, this funnel builds anticipation and guides leads through a step-by-step journey toward purchasing your product.

• Includes:
  ✅ Landing page for lead capture
  ✅ Multi-email nurture sequence
  ✅ Sales page and checkout integration

2. Webinar Funnel Pipeline

If you plan to host a live or automated webinar to sell your product, this Pipeline is the best option.

• Includes:
  ✅ Webinar registration page
  ✅ Automated reminder emails
  ✅ Post-webinar sales sequence

3. Freebie to Paid Offer Pipeline

Want to attract leads with a lead magnet and convert them into paying customers? This Pipeline works well for selling courses, memberships, or coaching.

• Includes:
  ✅ Opt-in page for a freebie (eBook, checklist, video)
  ✅ Follow-up email sequence
  ✅ Sales page with an upsell offer

💡 Pro Tip: Choose a Pipeline that best fits your launch strategy and product type. If needed, you can customize it further!

Get a Free Kajabi Email Sequence Success Kit here!

Step 2: Set Up Your Kajabi Pipeline in Minutes

Once you’ve chosen your Pipeline, follow these steps to get it running:

1. Access Kajabi Pipelines

• Log into your Kajabi dashboard
• Click on Marketing > Pipelines
• Select the Pipeline template that fits your launch

2. Customize Your Funnel Pages

Kajabi automatically generates landing pages, sales pages, and checkout pages. Customize them with:
✔ Your brand colors and fonts
✔ A compelling headline and subheadline
✔ Persuasive sales copy and testimonials

3. Edit Your Email Sequences

Each Pipeline includes pre-written email sequences designed to nurture and convert leads. Modify these emails to:
📧 Introduce your product and build anticipation
📧 Educate and overcome objections
📧 Include urgency (limited-time discounts, bonuses, or countdown timers)

💡 Pro Tip: Personalize your emails with customer names and past interactions for higher engagement!

Step 3: Automate and Optimize Your Sales Funnel

To maximize sales during your launch, take advantage of Kajabi’s automation features:

1. Use Automations to Trigger Actions

• Send a follow-up email if someone abandons checkout
• Enroll new buyers into a welcome email sequence
• Offer an exclusive upsell or bonus after purchase

2. Track Analytics to Improve Conversions

Monitor key metrics inside Kajabi to optimize your launch:
📊 Landing page conversion rate – Are people signing up?
📊 Email open/click rates – Are leads engaging?
📊 Sales page performance – Are visitors converting?

💡 Pro Tip: Tweak your emails and sales copy based on what’s working (or not). Small adjustments can lead to higher conversion rates!

Here's a 30-day Kajabi trial for you!

Launch Your Product With Ease Using Kajabi Pipelines

By leveraging Kajabi Pipelines, you can launch your online course, membership, or coaching program with less stress and more success.