How to Create a High-Converting Lead Magnet on Kajabi (Step-by-Step Guide)

If you want to grow your email list and convert leads into paying customers, you need a high-converting lead magnet. But not just any freebie—your lead magnet should solve a specific problem, provide real value, and seamlessly integrate into your Kajabi email marketing funnel.

In this guide, I’ll show you how to create the best lead magnet for course creators using Kajabi, from setup to automation, plus strategies to drive more traffic and increase conversions.

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Why You Need a Lead Magnet on Kajabi

A Kajabi lead magnet is a free resource that encourages potential customers to join your email list. It should:

✅ Solve a specific pain point for your audience
✅ Be easy to consume and provide instant value
✅ Position you as an expert in your niche
✅ Lead naturally into your paid course, membership, or coaching offer

With Kajabi’s automation tools, you can create a seamless system to capture leads, nurture them with email sequences, and turn them into loyal customers.

Step 1: Choose the Right Lead Magnet Type

Different lead magnets work better for different audiences. Here are some high-converting lead magnet ideas:

✅ Checklists & Cheat Sheets

Example: "The Ultimate Google Ads Setup Checklist" – A quick-reference guide to help users avoid costly mistakes.

✅ Mini-Courses

Example: A free Kajabi mini-course that teaches a key strategy, warming up leads for your full program.

✅ Webinars & Workshops

Example: A recorded training on "How to Reduce Google Ads CPC Costs Without Lowering Conversions."

✅ Templates & Swipe Files

Example: "Plug-and-Play Google Ads Campaign Template" that helps beginners get started quickly.

✅ Ebooks & Guides

Example: A short ebook titled "The Beginner’s Guide to Google Ads for Small Businesses."

💡 Pro Tip: If you’re unsure which type to create, ask your audience or analyze your competitors to see what’s working.

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Step 2: Set Up Your Lead Magnet in Kajabi

Once you’ve created your lead magnet, it’s time to set it up inside Kajabi’s marketing system.

1. Create a Free Offer

Kajabi allows you to create free offers, so you can set up your lead magnet as a $0 product.
👉 Go to Sales → Offers → New Offer and name it something enticing like “Free Google Ads Checklist.”

2. Upload Your Lead Magnet

• If it’s a PDF or downloadable file → Upload it under Products and attach it to the free offer.
• If it’s a video or mini-course → Go to Products → Course, create a new product, and add your video lessons.

3. Build a High-Converting Landing Page

Your Kajabi landing page should be designed to maximize conversions. Go to Website → Pages → Landing Pages and create a new page with:

✅ A compelling headline (e.g., “Get My Proven Google Ads Checklist – Free!”)
✅ A simple opt-in form (Name + Email)
✅ A preview image of the lead magnet
✅ A clear call-to-action (CTA) like “Download Now”

💡 Pro Tip: Keep your opt-in page clean and distraction-free—no extra links!

4. Automate the Email Delivery

Kajabi makes it easy to send your lead magnet automatically.
👉 Go to Marketing → Email Automations, set up an email sequence, and send the lead magnet in the first email.

💌 Your first email should include:
✅ A warm welcome & thank you message
✅ The download link or access details
✅ A teaser of what’s coming next (hinting at your paid offer)

Step 3: Drive More Traffic to Your Lead Magnet

A high-converting Kajabi lead magnet is only effective if people actually see it! Here’s how to promote it:

🚀 SEO-Optimized Blog Posts

Write blog posts that rank for Kajabi lead magnet keywords and include an opt-in link. (Just like this one!)

📹 YouTube Video CTA

Create a YouTube video teaching a related topic, and direct viewers to download your freebie.

📱 Social Media Promotion

Share snippets from your lead magnet on Instagram, LinkedIn, and Facebook Groups, linking back to your Kajabi landing page.

📩 Website Pop-Ups & Email Signature

Add a pop-up on your site and a CTA in your email signature to passively collect leads.

Step 4: Convert Leads into Customers

Once someone opts in, Kajabi email marketing automation can nurture them into a paying customer. Here’s how:

✅ Segment your leads – Tag subscribers based on interests.
✅ Send a nurture sequence – Educate and build trust with a 3-5 email series.
✅ Make an offer – Introduce your paid course, membership, or coaching program with a limited-time discount or bonus.

💡 Pro Tip: Use Kajabi’s “Countdown Timer” feature to create urgency in your emails!

Final Thoughts

A high-converting Kajabi lead magnet is one of the most powerful tools for growing your email list and attracting quality leads. Follow these steps to create, automate, and promote your lead magnet, and watch your conversions increase.