How to Automate Your Online Course Sales with Kajabi (Without Tech Overwhelm)

You finally did it. You took the leap and decided to create an online course.

You know Kajabi is the best platform to host, sell, and market your course—but as soon as you log in, you’re hit with a wave of tech overwhelm.

• Where do you even start?
• What’s the difference between Pipelines, Automations, and Funnels?
• Do you really need all these settings, or are you overcomplicating things?

The truth is, Kajabi doesn’t have to be confusing. Once you set things up the right way, your course sales can run on autopilot—freeing you up to focus on what you do best: teaching and growing your business.

In this guide, I’ll walk you through how to automate your online course sales with Kajabi—without the tech headaches.

Step 1: Set Up Your Sales System (Before You Touch the Tech)

Most course creators dive into Kajabi without a plan, clicking around until they feel frustrated. That’s like trying to assemble IKEA furniture without reading the instructions.

Instead, start by answering these three simple but crucial questions:

1️⃣ How Do You Want to Sell Your Course?

Choose the right sales model for your online course:

• Evergreen Course: Always available for purchase.
• Cohort-Based Enrollment: Open and close enrollment on specific dates.
• Webinar-Based Sales: Sell via live or automated webinars.

2️⃣ What’s Your Sales Funnel?

• Will people buy immediately, or do they need nurturing?
• Will you offer a lead magnet (freebie) before pitching?
• Do you need an application process or a sales call?

3️⃣ What Happens After They Buy?

• Do students get instant access to your course?
• Will they receive a welcome email or onboarding sequence?
• Are there bonus resources they should download?

💡 Pro Tip: The simpler your sales system, the faster you’ll get results. Pick ONE strategy and optimize it before adding more complexity.

Step 2: Build an Automated Kajabi Funnel (The Easy Way)

Once you have a clear sales process, Kajabi does the heavy lifting.

The 3 Core Elements of an Automated Kajabi Sales Funnel

✅ Landing Page – Where visitors sign up for your lead magnet, webinar, or course.
✅ Email Sequence – Automated emails that nurture leads and encourage them to buy.
✅ Checkout & Thank You Page – The seamless path from interest to purchase.

Which Kajabi Funnel Should You Use?

Kajabi has pre-built Pipelines (a fancy word for sales funnels) that match your selling style:

• Lead Magnet Funnel – If you're using a free guide or checklist to attract leads.
• Webinar Funnel – If you’re selling through live or automated webinars.
• Sales Page Funnel – If you’re sending warm traffic directly to your course sales page.

🔹 Fast-Track Setup: Go to Marketing > Pipelines and choose a pre-built funnel. Kajabi automatically generates the pages and emails for you—no coding required.

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Step 3: Automate Your Emails (So You Sell While You Sleep)

Once someone joins your list, the real magic happens with Kajabi Email Automations.

Set Up an Automated Email Sequence That Sells Your Course

1️⃣ Welcome Email (Immediately)

• Thank them for signing up.
• Deliver the lead magnet or webinar details.
• Introduce yourself (build connection).

2️⃣ Problem & Solution (Day 2-3)

• Address their biggest struggle.
• Share a quick win to show value.
• Mention your online course as the next step.

3️⃣ Success Stories & Social Proof (Day 4-5)

• Share testimonials or case studies.
• Show real results from past students.

4️⃣ Objection Handling (Day 6-7)

• Tackle common doubts (“I don’t have time” or “I’m not tech-savvy”).
• Reinforce why NOW is the best time to enroll.

5️⃣ Final Call to Action (Day 8-10)

• Add urgency (limited spots, deadline pricing, bonuses).
• Encourage them to buy NOW.

💡 Pro Tip: Kajabi tracks who opens your emails and clicks your links, so you can send personalized follow-ups to engaged leads.

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Step 4: Make the Sale Effortless with a High-Converting Checkout Page

The last thing you want is for a hot lead to abandon their purchase because of a clunky checkout process.

Here’s how to optimize your Kajabi checkout page for higher conversions:

✔ Remove distractions – Keep it clean and simple. No menu bars or extra links.
✔ Use clear pricing & guarantees – Show the total price upfront and include a money-back guarantee (if applicable).
✔ Offer multiple payment options – Allow both one-time payments and payment plans.
✔ Include testimonials – A few well-placed student success stories build trust.

📌 Setup Guide:

• Go to Products > Offers in Kajabi.
• Create a new offer and set the price.
• Customize the checkout page with your branding.
• Enable automated confirmation emails to send login details instantly.

Step 5: Set Up Post-Sale Automations (Turn Customers into Superfans)

Once someone buys your course, the journey isn’t over—this is where you build loyalty and get repeat buyers.

Automate Your Post-Sale Experience with Kajabi

✅ Instant Course Access: Kajabi automatically enrolls buyers and sends login details.
✅ Onboarding Email Sequence: Send a welcome series to guide them through the course.
✅ Community or Coaching Upsell: Invite them to join a members-only group or book a coaching session.
✅ Testimonial Request (After 30 Days): Ask for a review once they’ve had success with your course.

💡 Pro Tip: The better your onboarding experience, the more likely students are to complete the course—leading to more testimonials, referrals, and future sales.

Final Thoughts: Let Kajabi Work for You (Without the Tech Overwhelm)

Yes, Kajabi has a lot of features—but you don’t need to use them all to start seeing results.

By following this simple automation process, you’ll eliminate tech headaches and create a streamlined system that sells your course 24/7.